2006. Seems like only yesterday. But oh, how things were different. I had no email on my phone and Man City had yet to start ruining football for everyone by winning things. It was also the year we plunged headlong into running a business. And so Ingenious was born.
Read MoreAs we cruise towards the end of another year, we thought it was a good idea to look back at some of the work we’ve done in 2015 and look forward to what we’ll be doing in 2016…
Read MorePitching / tendering is a pretty central theme in most agency blogs. People like to read them. Don’t they? Anyway, here’s another one based on our experiences.
Read MoreDuring the course of the last few weeks we’ve come into contact with a few of our creative industry neighbours here Macclesfield. It’s made us all warm and fuzzy about the quality of the people and work going on in our home town.
Read MoreIn a week where poor old Yaya Touré felt his club wasn’t appreciating him, we offer our thoughts on how agencies and clients rub along together. We’re glad for his sake Yaya doesn’t work in this industry…
Read MoreAs an agency that regularly presents a mixture of work, it’s always interesting to get feedback from clients in terms of not just what we presented, but how we presented it…
Read MoreThe Design Council recently published a report that provides strong evidence of the importance of design to business. Virgin and Barclays were just two of the businesses featured, but both are brands that you might well expect to be in there.
Read MoreFor some (not us, we hasten to add) one client opinion is enough. So how about a football stadium full of them? We look at what happens when graphic design and football collide. Straight red? Or let off with a yellow? You be the ref…
Read MoreSomeone once said two clients in the same sector is a conflict of interest,but three is a specialism. Our experience backs that up…
Read MoreRebranding. Whatever level you’re operating at, whatever the brand or sector, it can be an emotive issue and easy to get wrong. So how do you get it right? We say open your ears well before the sketchbook…
Read MoreGiven the appearance of a photo today of triumphant Manchester United players riding in a Manchester City branded taxi, we’re asking to what extent should sportspeople be brand ambassadors?
Read MoreWhat do brands get out of celebrity endorsements? A well-worn cliché, or do they really add value? Here are our thoughts…
Read More