Rebranding. Whatever level you’re operating at, whatever the brand or sector, it can be an emotive issue and easy to get wrong. So how do you get it right? We say open your ears well before the sketchbook…

Given the appearance of a photo today of triumphant Manchester United players riding in a Manchester City branded taxi, we’re asking to what extent should sportspeople be brand ambassadors?

What do brands get out of celebrity endorsements? A well-worn cliché, or do they really add value? Here are our thoughts…

“It’s good to put something back” so the saying goes, but what do agencies get out of working for free? Don’t we do enough free work when we pitch? Some more creative musings from Ingenious here…

How on earth do client companies create a pitch list? We’ve had a few positive and negative experiences of the pitch process recently. Given our MD’s experience of both sides of the fence, here are his thoughts…

Agencies employ many different ways of seeking out new clients. But what works best? Ingenious MD Paul Hartley shares some insight into the world of new business development…

Is there any such thing as a bad brief? Or is it just a mutual lack of understanding between client and agency? Here are our thoughts…